Investment Attraction Plan: Food Image Marketing Campaign

Client:

Belize- Belize Trade and Investment Development Service (BELTRAIDE)

Year:

2005

Type of Business (Bank, Financial Service Provider, other):

Government

Description:

The objective of this consultancy was to develop a professional international marketing program aimed at positioning Belize as a reliable source of quality food products, in selected foreign markets, based on the establishment of a "Belize" brand country and product image.