Foreign Trade Policy Development Program (Competitiveness Study of Peruvian Artesian Goods)

Client:

Peru

Year:

2005

Type of Business (Bank, Financial Service Provider, other):

Government

Description:

The Inter-American Development Bank-sponsored Foreign Trade Policy Development Program seeks to increase the quantity and diversity of Peruvian exports by improving the management of national trade policy.

The project's competitiveness study of Peruvian artesian goods component means to analyze the competitive position of local artesian products to design a brand and marketing strategy to position these goods in international markets.